WEBSITE PRIVACY POLICY


Introduction

Luz Medicine, PC (hereinafter “Company,” “we” or “us”) is committed to protecting our users’ privacy. This policy (the “Privacy Policy”) describes how we collect, use, retain, disclose, process, and transfer information collected when you access and use the luzmedicine.com website or any of our social media accounts (together, the “Sites”).

Types of Information we Collect, How We Collect It, and How We Use It

We may collect several types of information from and about users of the Sites, including information:

• By which you may be personally identified, such as your name, postal address, e-mail address, telephone number, or any other identifier by which you may be contacted online or offline (”Personal Information”);

• That is about you but individually does not identify you, such as general demographic information regarding your geographic location, age, occupation, level of education, etc.; and/or

• About your internet connection, the equipment you use to access the Sites, your internet service provider, and usage details.

We collect this information:

• Directly from you when you provide it to us.

• Automatically as you navigate through the Sites. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.

• From third parties, for example, our business partners.


Personal Information

The Personal Information we collect on or through the Sites may include information you voluntarily provide to us such as:

• Information that you provide by filling in forms on our Sites. This includes information provided at the time of registering to use our Sites, subscribing to our services, posting material or requesting information. We may also ask for information when you report a problem with our Sites.

• Records and copies of your correspondence (including email addresses), if you contact us.

• Your responses to surveys that we might ask you to complete for research purposes.

• Details of transactions you carry out through our sites.

It is always your choice whether or not to provide us with Personal Information. If you do provide Personal Information to the Sites, you are giving your voluntary and express consent to the collection, use, processing, retention, transfer, and disclosure, including international transfer and disclosure, of your Personal Information as described in this Privacy Policy. If you choose not to provide the requested information you may not be able to access certain features or functions of the Sites.

You may access, review, change, update or delete your Personal Information, request information about our collection, use and disclosure of such information, and request information on our policies and practices relating to disclosure of information to our service providers, by contacting us at info@luzmedicine.com. We will respond to these requests in accordance with the laws that apply to you. You can help us maintain the accuracy of your Personal Information by promptly notifying us of any changes to your information.

Your Personal Information which we processed prior to any request for deletion may not be deleted from our Sites’ system records but will be blocked from further processing without your permission. A request to revoke consent or block processing of your Personal Information may not apply to information collected by cookies or used internally to recognize you and/or facilitate your visits to the Sites, or to information we may keep to comply with legal requirements.

We will retain your Personal Information as long as necessary to facilitate your use of the Website.

Other Information

As you interact with our Sites we may also automatically collect certain non-personally identifiable information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Sites, including your location and other communication data and the resources that you access and use on the Sites.

• Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Sites and to deliver a better and more personalized service, including by enabling us to estimate our audience size and usage patterns, store information about your preferences, customize our Sites according to your individual interests, speed up your searches, and recognize you when you return to the Sites.

Cookies

Cookies are small data files that a website or its service provider transfers to your computer’s hard drive or to the memory of your mobile device through your Internet web browser (if you allow) that enables the websites or service providers systems to recognize your browser and capture and remember certain information.

We may use cookies on the Sites in order to assess performance of our system and to generally improve the user experience.

Most Web browsers are initially set up to accept cookies. If you prefer, you can choose to have your computer warn you each time a cookie is being transferred, or you can choose to turn off all cookies with respect to the Sites via your browser settings. If you do so, you may not be able to access some features of the Sites.

Google Analytics

The Sites may use Google Analytics, which utilizes cookies and may track things such as how long you spend on the Sites, the pages you visit, and your IP address. For more information about Google Analytics cookies, please see Google’s help pages and privacy policy:

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Google has developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js). If you want to opt out of Google Analytics, you can download and install the add-on for your web browser at the Google site noted above.

Information Sharing and Disclosure

We do not share your Personal Information with third parties, except that non-personally identifiable demographic and other visitor information may be provided to Google Analytics or other third party service providers.

We also may transfer your Personal Information to third parties in the event of any merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our assets or stock (including without limitation in connection with any bankruptcy or similar proceedings). You will be notified in advance of any rights you may have to block or object to this transfer of your information.

We may also release your information when we believe release is appropriate to comply with the law, enforce our policies, or protect our or others’ rights, property, or safety, or to assist with any online fraud or cyber threats. Because our servers, which store your information, are located in the United States of America, your information may be available to U.S. government entities or agencies under a lawful court order in the U.S.

By accessing our Sites, you provide your express consent to our disclosure of your Personal Information for the purposes described in this Privacy Policy.


How We Protect Your Information

We take appropriate physical, technical, and organizational measures to protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration and destruction. We follow generally accepted standards to protect your Personal Information submitted to us, both during transmission and once we receive it. We offer the use of a secure server. All supplied information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our database, only to be accessible in accordance with this Privacy Policy. No method of transmission over the Internet, or method of electronic storage, is entirely secure, however. Therefore, we cannot guarantee its absolute security.

We will retain Personal Information we process for as long as needed to facilitate your use of the Sites as described in this Privacy Policy. We will retain and use this Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements, and to resolve any issues relating to fraud or other cyber threats.


Third Party Sites and Links

Our Sites may contain links to other websites that are independent, are not owned or operated by us, are not covered by this Privacy Policy and which may incorporate third party information. These third party sites may include social media websites, such as Facebook, Twitter, LinkedIn, YouTube, or others. These third party sites have separate and independent privacy policies that apply to the information they collect from you. If you access other sites using the links provided, the operators of these sites may collect information from you, which will be used by them in accordance with their privacy policies, which may differ from ours. We therefore have no responsibility or liability for the content and activities of other websites, even if they are linked to our Sites.


Your California Privacy Rights; California Do Not Track Disclosures

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of certain of your Personal Information by us or our subsidiaries to a third party for the third party’s direct marketing purposes. To make such a request, please contact us using the about us or contact section.

 
Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act). The Sites are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at info@luzmedicine.com.

International or Cross-Border Transfer of Your Personal Information and Your Express Agreement

Given that the Internet operates in a global environment and that transfer of your Personal Information is necessary to enable you to use the features on the Sites, to provide updates, and to respond to your inquiries, using the Internet to collect and process Personal Information necessarily involves the transmission of data on an international, or cross-border, basis. By using the Sites, and/or by communicating with us by email, you acknowledge and expressly consent to our processing and disclosure of your Personal Information in this way. We may also process Personal Information for customer support purposes in the United States and abroad. The Personal Information of users who are located in locations outside the U.S. will be transferred outside of each eligible country to the United States where our servers are located and where it will be processed and stored on servers in the U.S. The U.S. has not been recognized as providing an adequate level of protection according to European Union (EU) data protection requirements, but we will take all steps reasonably necessary to ensure that users’ Personal Information is treated securely in respect of such transfer and as described in this Privacy Policy. By using the Site and by providing information to the Site, you expressly agree to such transfer, processing, storage, and disclosure in countries outside the EU.

Changes to Our Privacy Policy

If we decide to change our Privacy Policy, we will post those changes on this page and update the Privacy Policy modification date. Please check back regularly to review any changes to this Privacy Policy and each time your submit Personal Information to us. If you do not agree with this Privacy Policy or any changes to it, you should not use or access the Sites. This Privacy Policy was last modified on October_1, 2020.


Protected Health Information

This Privacy Policy does not apply to Protected Health Information (“PHI”), as defined by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). Such PHI is governed by our separate Notice of Privacy Practices, which can be viewed here.


 
Contact Us About Complaints, Questions or Notices relating to this Privacy Policy

We are committed to resolving complaints about your privacy and our collection or use of your Personal Information. If you believe your privacy rights have been violated or you disagree with any action we have taken with regard to your Personal Information you may file a complaint with us by emailing us at info@luzmedicine.com. Users with complaints about their privacy or this Privacy Policy should submit their complaint in writing with as much information as possible. Complaints will be acknowledged within a reasonable period of time, consistent with applicable law.